Think Global, Brand Global: A Practical Guide to International Branding
### *Table of Contents*
*Foreword*
*Preface*
*About the Author*
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### *Part I: Foundations of Global Branding*
1. *Introduction to Global Branding*
2. *Why Go Global? Opportunities and Challenges*
3. *Understanding International Markets and Consumers*
4. *Cultural Intelligence and Brand Relevance*
5. *Brand Identity vs. Brand Image: A Global Perspective*
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### *Part II: Crafting a Global Brand Strategy*
6. *Building a Globally Recognizable Brand*
7. *Positioning Your Brand Across Borders*
8. *Consistency vs. Localization: Finding the Right Balance*
9. *Developing a Global Value Proposition*
10. *Brand Architecture for Multinational Businesses*
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### *Part III: Market Entry and Execution*
11. *Market Entry Strategies and Branding Considerations*
12. *Navigating Regulatory and Legal Issues in Branding*
13. *Branding in Emerging vs. Developed Markets*
14. *Strategic Alliances and Co-Branding Opportunities*
15. *E-Commerce and Digital Platforms in Global Branding*
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### *Part IV: Marketing, Communication & Media*
16. *Global Advertising and Media Planning*
17. *Social Media and Influencer Branding Worldwide*
18. *Storytelling for a Global Audience*
19. *Packaging and Visual Identity for Global Appeal*
20. *Managing Public Relations and Brand Reputation Globally*
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### *Part V: Case Studies and Best Practices*
21. *Success Stories: Brands That Nailed Global Expansion*
22. *Lessons from Global Branding Failures*
23. *Branding for Global Startups and SMEs*
24. *Branding in the Digital Age: Trends and Innovations*
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### *Part VI: Sustaining and Evolving Your Global Brand*
25. *Monitoring Global Brand Performance*
26. *Adapting to Change: Rebranding Across Cultures*
27. *Brand Equity and Long-Term Global Success*
28. *The Future of International Branding*
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*Appendices*
A. Global Branding Checklist
B. Glossary of International Branding Terms
C. Recommended Tools and Platforms
*Bibliography*
*Index*
